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Interfacing business with education

By Donna McFadden

You’re home, it’s 11 p.m., the library and bookstores are closed, and the rest of the house is asleep. You haven’t studied for that make-or-break exam; the test is tomorrow morning and you are going to fail!

Sound familiar? It did to Sky Woo of Fremont and Andy Madsen of Livermore, both of whom believe that it’s time for an “education revolution.”

With that in mind, they created Schoolhub Inc., an Internet-based company which introduces the unique concept that education can be presented as a lucrative enterprise for business. People involved in education make up 80 percent of the marketplace, whether as students, parents, teachers, relatives of students, or active community members. This makes it profitable for businesses to do their Internet advertising on education-based Websites.

Woo and Madsen decided to build a “hub” of Websites designed to enhance education. The profits from advertising will allow these sites to be offered free of charge to students, educators, and parents.

“Teachers often work long hours for very little pay,” said Madsen, “especially when they are just starting out. We have designed Gradecenter.com with that in mind.”

Tailored for use by educators, Gradecenter.com (http://www. gradecenter.com) keeps track of students’ grades and automatically tabulates the semester score for each student, which can then be e-mailed to the student with the push of a button. Gradecenter.com does away with the need for expensive grading software and the hard-to-decipher “techno-babble” describing its use. This site is the first center of its kind to be fully functional.

Cramcenter.com, which should be up and running by the end of this year, will provide resources students need to ace that exam in the morning — as long as they have access to the Internet.

Another planned site, Schoolfleamarket.com, will offer items for sale, much like similar auction sites. However, at Schoolfleamarket.com, a minimum of ten percent of the purchase price is donated to the schools.

Two more Websites are currently under construction — Classroom.com and Peercenter.com — and many more are being planned. Rather than develop one Website with a labyrinth of links that would confuse a computer scientist, Schoolhub has invested in the purchase of easily recognizable domain names for its sites so that users can easily navigate to what they want.

“There’s nothing [like this business] out there, right now,” says Woo, president of Schoolhub. “The reason you can’t link a brand name to education is because no one has envisioned something that’s compelling to educators, parents, and students alike. In two or three years, you’re going to be able to say ‘Schoolhub is the best and biggest education network in the world.’”

Schoolhub is convinced that there is no better legacy for them to leave behind than the improvement in interaction between students, parents, educators, schools, businesses, and the community.

“For a couple of centuries now, the invisible hand of capitalism has driven this country to huge success. It can do the same today in areas where success is most needed, like education,” says Woo. “At Schoolhub Inc., we believe that you can’t depend solely on non-profit organizations, volunteers, or the government to produce outstanding results. You need the power and the muscle of commerce.”

The philosophy behind Schoolhub is that education belongs to everyone, and that schools have a responsibility to get on the Internet bandwagon as soon as they can, because the Internet offers so many educational resources at so little cost.

Woo and Madsen don’t want this advantage to exclude anyone, and they are quick to point out that there are alternatives for people without computers at home. “A library card is free, and anyone can use the computers at the library and set up a free, confidential e-mail account there. People who are on the go can access a free e-mail account from any Kinko’s or Internet cafe,” says Madsen.

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